For Alzheimer’s Awareness Month, John led the strategy and execution of a multi-platform social media video campaign focused on education, stigma reduction, and increasing awareness of the Alzheimer Society’s programs and services. He developed the campaign scripts, filmed and edited the videos, and optimized each piece for YouTube, Instagram, and Facebook to ensure platform-specific performance and accessibility.

The videos were published across social channels and integrated into the organization’s website, extending their reach beyond social media. Each video received over 500 views on Instagram, with one surpassing 1,000 views, reflecting strong audience engagement with clear, approachable messaging. This campaign highlights John’s ability to combine thoughtful storytelling with practical execution to support mission-driven communications.